From Earth to Us: Crafting Natural Body Balm

Fatma Nawawi is a Jeddah-born founder and creative rooted in nature and intentional living. With a background in Accounting from the University of Business & Technology, she transitioned from corporate consulting into more grounded, earth-centered work. She is the founder of Shamsa, a natural skincare brand inspired by her search for gentle, effective solutions for sensitive skin. Through Shamsa, she blends traditional wisdom with modern needs, crafting sun-friendly, sustainable products for all ages. Her work reflects a thoughtful philosophy, one that values simplicity, care, and harmony with the natural world.

Shamsa is a Jeddah-based natural skincare brand founded by Fatma Nawawi, inspired by a personal need for safe, effective sun care. What began as a homemade sunscreen for sensitive skin became a growing line of sun-loving products rooted in tradition, simplicity, and sustainability. Using natural ingredients like camel hump tallow, cacao, and minerals, Shamsa crafts small-batch balms and sun pastes that are family-safe, eco-conscious, and deeply nourishing. Each product reflects a warm, grounded philosophy—honoring the sun, the skin, and the land it comes from.