The Shawarma Report: On Pop Culture & Food

In this talk, Hafsa AlKhudairi will discuss how featuring food in visual culture can influence global trends and cravings. The Avengers' shawarma scene boosting real-world sales sets an example of how food isn’t just background—it’s a cultural ambassador.

Through pop culture clips and viral moments, AlKhudairi will showcase how visual storytelling influences taste. Inspired by the Jurassic Park Report that sparked the Korean Hallyu wave, we’ll imagine a pitch to spotlight Saudi cuisine—bringing Kabsa, Habaq, and Shai AbuWaleed to the world.

Language: English

What will you learn?
Participants will discover how food in media shapes cultural trends and cravings, turning everyday dishes into global icons through storytelling.

Who is it for?
This is for anyone who loves food, pop culture, and storytelling, from casual viewers to creatives in media, marketing, and cultural industries.